Useful Time-Saving Tools For Social Content Creation

Creating social content for your business is fun. But it’s also incredibly time consuming. Because of this, chances are that you’re looking for tools to help you to produce content (whether it be copy, video, photography etc.) quickly whilst enabling you to establish fresh ideas and track the effect that the content is having.

So what time saving social tools are out there? Here is a brief list of the top tools that are perfect for marketing teams:

Sendible 

If your team is working with a lot of different clients, you need a solution that allows you to stay on top of the work. This is where Sendible comes in. Through this tool, each of your clients will have their own inbox to help to streamline the communication that each of your team has with them. 

Alongside this, you’ll be able to create reports based on your social media stats and metrics, as well as helping your creative juices to flow through their built-in content engine that shows you fresh material that’s based on what your followers/trending topics.

Easel.ly

Want to create impactful infographics but don’t have the time? Easel.ly is the tool for you. An online tool that allows you to create and share infographics online, you can effectively convey your message through beautiful images. Used by thousands of people around the world, it’s a simple tool that can prove to be invaluable in your social media strategies.

Airtable 

Another tool that you can use to schedule your content is Airtable. However, what stands it out from the crowd is that it marries scheduling with content planning. 

Through this clever software, you and your team will be able to plan out future projects, decide which platform they will appear on and schedule them. This is an effective way of aligning with any trends. 

Buffer 

Batching is one of the most powerful techniques that you can use in social media content creation. Saving your team time, it will ensure that quality content is put out when you want. Helping to enhance productivity, it allows your team to work on other aspects of their role. 

So what tool can you use to batch content? Buffer is a great option. Through Buffer not only can you customise each post, but you can batch posts on various social networks at the same time! 

Plus, it’s very affordable – costing around $15 a month with a 14-day free trial. 

MailChimp

Although MailChimp has been around for some years, it’s still a very effective tool to use when it comes to your email marketing. Through this tool, you can set up email campaigns, mailing lists and see what responses you’re getting. This makes the process of creating emails far more streamlined – and therefore, saves you time in the long term. 

Tagboard

To stay on top of trending hashtags, topics or terms you can utilise Tagboard. A social listening tool, it’s key in researching the latest content online. Giving you new ideas ahead of time, you can post content that’s guaranteed to have high conversion rates.

Using this tool, you can then focus on video content creation that’s inspiring and powerful. 

Trendspottr

Similarly to Tagboard, Trendspottr is a tool that ensures that your content is fresh and relevant. Allowing you to see into the emerging trends on social media, including hashtags and topics, you will be able to create content that will engage your customers. 

Atomic Reach 

One of the most powerful social content tools out there is Atomic Reach. Giving your good content the push it needs to transform it into a great piece of content, this tool analyzes it before telling you how you can improve it. 

Providing a rating from 0 to 1000, it’s useful in ensuring that each piece of content you put out is of a high-quality. This way, your team will save time as they won’t have to fix any low-quality content that lacks the impact it should.

MavSocial 

Streamline your social media management with Mavsocial. Specialising on graphics, you can produce content before sharing it on Facebook, Twitter, Instagram, Youtube, etc. 

It also has a function that enables you to view all comments/mentions across each site, schedule the content and create a whole campaign. 

Evernote 

Another key tool to help with productivity is Evernote. Through this tool, you’ll be able to keep track of content ideas and to save any ideas that you’ve found online through their pocket feature.

This enables your team to come back to work with new ideas, that they were previously able to save on the app.

3 Common Problems PR & Marketing Agencies Have When It Comes To Social Content Creation

As a PR or marketing agency owner, you may have the responsibility of managing each business’ social content. And whilst this is ok for a short while, as your business starts to grow it’s likely that you’ll face several issues with the amount of content you can create at one time.  

You want each project to run smoothly without any hiccups, but by taking on this huge responsibility on your own, it’s inevitable that some problems will arise.

As nice as it would be to be superhuman. This isn’t possible. So what are the issues that you could face? And what’s the solution? 

1. Lack of resources in-house

When it comes to social media content creation, you want it to be of a high quality every time. However, it doesn’t always come easily – especially when you’re doing it all in-house.

Not only is it time-consuming, but it’s also very costly due to the film equipment you need to hire for video content. And if you do decide to hire any additional in-house employees, you then have to contend with having to budget for their salaries. 

With a lack of resources, the workload that’s coming in just isn’t feasible, leading to further potential problems – such as client dissatisfaction. Also, because you have fewer people working on each campaign, there’s likely to be a lack of creativity – resulting in the content looking similar across all clients. 

Even if you hire freelancers for your video content creation, you face the issue of inconsistent content output and a lack of communication as they are likely to be working on several projects at one time. 

2. Ever-changing Trends

Social media content creation is an art. And it’s a task that involves creating content that aligns with ever-changing trends. While having an in-house team can be useful in many ways, there can be the issue of staying on top of these trends.

This is especially difficult if you only have one or two in-house employees or freelancers you’re relying on. As they have so much work to do within their roles, trends could quickly pass them by without them having the time or know-how to create content that’s relevant.

3. Profitability

Whether you’ve hired two members of staff or you’re outsourcing the work to freelancers, you could quickly go over your social content budget. As a PR agency, you might have big aspirations for each project you take on. But these might be far out of reach when you have a group of freelancers or in-house staff’s salaries that you have to pay.

The return on investment you get from the project then directly affects your business’ profitability.

The Solution? 

So what’s the solution to these common problems? Well, one way that you can increase profitability, stay on trend and gain invaluable resources is to partner with an external social content or advertising agency. 

Always focused on the latest trends within social content, they will ensure that your PR or marketing agency is always ahead of the curve. And what’s better, your ideal budget can become a reality.

How? Because your social content partner will work with you from the beginning to ensure that everything they produce is valuable to you and within your client’s expectations. Making the process more efficient from start to finish, you can have powerful and fabulous social content in no time at all. 

They are made up of a team of editors, filmmakers, creatives, etc. – this bonus of extensive knowledge regarding the creation process, marketing and branding results in a cost-effective strategy that works out to be much better value over time than hiring more in-house employees or outsourcing to freelancers.

Not only this, but by partnering with a trusted social content creation company, you will receive a higher level of support. This also results in a better level of communication, with no delays or hand-holding along the way. 

Making your agency stronger and more impactful in the long term, it’s a technique that will help it to grow and establish itself within your industry.