As a social media manager, you might find that you’re often stuck in between the data/numbers and getting creative. And after a while, this might leave you feeling as though your role is boring and formulaic – a feeling that no one should have.
Despite social media now playing a large part of everyone’s lives, it’s easy to slip up when you’re working on it every day. Even as a social media manager that has experience in social media content creation there are certain common mistakes that sometimes happen.
So what are some of these mistakes that you should try and avoid? Read on to find out more.
Mistake #1 – Quantity Over Quality
As your business grows, it’s only natural to push content out more and more. You might think that by doing this, you’ll be able to reach more people and engage them.
However, by posting too much on your social media channels, you could actually be making it worse. This is because the more posts you are sharing, the lower the quality.
This drop in quality could put your customers off – leading them to look elsewhere. So, what can you do to prevent this? Don’t post as much on social networks.
Instead, ensure every piece of social content that’s put out is to a high quality and that it will get the best return on investment possible. Through doing this, you’ll find that your engagement and reach will start to increase.
Mistake #2 – Thinking That You Can Do Everything
As a social media manager, you might believe that you want to take on everything that comes your way. However, you’re only one person and each time another task is added you’ll start to feel as though too much has been put on your shoulders.
Unfortunately, there are only so many hours in a working day. So to avoid burnout or any further mistakes being made, it’s worth considering outsourcing. Even though you may initially think that hiring an in-house employee is the answer, you can access extensive knowledge, efficiency and savings by hiring externally.
This will give you more time to entice new clients, work on existing projects and support your social media team. Which will, in turn, help you take your business to the next level.
Mistake #3 – Not Creating Social Media Reports Regularly
If you’re failing to create social media reports frequently, you’re not getting the best social media ROI. Measuring social performance is essential for long term success.
So it’s a good idea to create a social media reporting system that’s effective. To get the best bang for your buck, try using a content reporting software like Hootsuite or Sprout Social and develop a template that you use every week, bi-weekly or monthly.
Mistake #4 – Not Knowing Your Target Audience
Even though this might seem like an obvious one, you’d be surprised how many social media managers are pushing for content that doesn’t align with their target audience.
So, make sure that before posting anything on your social media channels, you ensure that it suits your target audience to a tee. By carrying out a social media report that shows the social metrics, you can then determine what’s working and what you need to change.
Mistake #5 – Ignoring or Deleting Customer’s Comments
Negative feedback might seem harsh. And you might think that by deleting it, you’ll be able to maintain your business’ reputation. However, it can actually have the opposite effect.
By deleting or ignoring it, you could be stirring up negative emotions. So instead of this, directly interact with the comment and ask the customer to contact you. Keep it friendly and polite and you’ll be able to maintain an exceptional level of customer service.
Mistake #6 – Struggling to Keep Ideas Fresh and Exciting
As mentioned above, creating fresh content every day might feel exhausting. And over time, it may feel like a burden. So one of the mistakes you might make is to push for content that’s lacking the vision and creativity that it once had.
A Solution For These Common Mistakes….
But don’t worry, if you’ve faced these you’re not alone.
You need to, however, identify the best ways to overcome these problems. A great solution to these, as mentioned above is to outsource social media content creation. There are so many benefits that you can reap from this, including:
- Saving your team time
- Drumming up creativity – as they are experts in the field, they know what trends and ideas will help your business to thrive.
- A cost-effective solution that boosts your ROI
And although you might have the fear of working with an external content company (i.e competition for your role), it’s actually a positive move to make.
By working with a social content partner you’ll start to see your brand(s) grow. Working beside you and complementing everything you put out, you can focus on your role at hand.